Generate brand color guidelines in minutes
Roles, tokens, contrast checks, and a design system README. One click.
Manual everything. Hours of tedium.
Pick colors by feel. Test contrast by hand with a web tool you have to google every time. Write a brand guide in InDesign. Export a 47-page PDF nobody reads. Update it by exporting another PDF.
Three hours minimum. Usually more. And the developer still Slacks you asking "which blue?"
Extract, generate, export. Done.
Start from a photo of existing brand material. Or build from scratch with color theory controls. Paletter extracts the dominant colors, assigns roles, checks contrast, generates tokens, and writes the usage rules.
You get a complete color system. Not a mood board. Not a swatch grid. A system with roles, ratios, tokens, and rules. Ready for handoff.
A complete color specification
Role-mapped palette
Five colors with assigned roles: Background, Ink, Accent, Support, Neutral. Not just swatches. A system.
WCAG contrast ratios
Every text-on-background pair checked against AA and AAA standards. No manual testing. No surprises.
Exportable tokens
CSS custom properties, Tailwind v4 @theme tokens, SCSS variables. Drop into any codebase.
Usage rules
Auto-generated README with do/don't examples. When to use accent. What pairs are allowed. What to avoid.
The color system pays for itself on project one
You charge clients for brand guidelines. The color section alone takes hours. Research, testing, documentation, export formats. Paletter does it in minutes.
At the cost of a single coffee per month, you reclaim hours of billable time on every project. The math is obvious. The quality is better than hand-built. The client gets a living system, not a static PDF.
Build your brand color system
Roles. Tokens. Contrast ratios. Usage rules. All generated.
Build your brand color system