Natural Choice

Name: Natural Choice
Brand: Sherwin-Williams

SW 7011 / Sherwin-Williams

#E3DED0

An understated, muted neutral tone that bridges warm and cool palettes with ease.

Spec Sheet

Hex#E3DED0

RGB227, 222, 208

HSL44°, 25%, 85%

On White 1.34:1 Fail

On Black 15.63:1 AAA

For AI Tools

Copy this snippet and paste it into any AI tool

Use these colors for all components:

Background: #F2F1EE
Text: #221E11
Accent: #E3DED0
Support: #5F6C91
Neutral: #CFD2C6

Rules:
- Use Background for surfaces and canvas
- Use Ink for body text and icons
- Never use Accent as body text — contrast is too low
- Maintain 4.5:1 minimum contrast for normal text

Learn more about AI Palette

Design System from Natural Choice Palettes are free. Exports aren't.

#F2F1EE background RGB 242 241 238

#221E11 ink RGB 34 30 17

#E3DED0 accent RGB 227 222 208

#5F6C91 support RGB 95 108 145

#CFD2C6 neutral RGB 207 210 198

Processed in 0ms

CSS Variables

:root {
  --palette-background: #F2F1EE;
  --palette-ink: #221E11;
  --palette-accent: #E3DED0;
  --palette-support: #5F6C91;
  --palette-neutral: #CFD2C6;
}

Tailwind Config

{
  "palette-background": "#F2F1EE",
  "palette-ink": "#221E11",
  "palette-accent": "#E3DED0",
  "palette-support": "#5F6C91",
  "palette-neutral": "#CFD2C6"
}

Pro Exports Pro

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Also Found In

This color also appears as Strand of Pearls® by Benjamin Moore.

Build a design system around Natural Choice.