Portola Paints

The Instagram-era design darling that redefined what paint could feel like. Portola Paints emerged from Los Angeles in the late 1990s and quickly became the finish of choice for high-end California residential design, earning heavy rotation in Architectural Digest spreads and designer portfolios from Jake Arnold to Amber Lewis. Their hand-blended lime wash — mixed in small batches at their North Hollywood studio — delivers the chalky, luminous, old-world patina that has become synonymous with modern California interiors. Every colour in the New Standard palette is a complex blend of pigments with unparalleled depth, formulated as zero-VOC and crafted to shift subtly with natural light, making each wall a living surface rather than a flat plane of colour.

Paletter is not affiliated with Portola Paints. Color values are approximate digital representations.