Dulux

The dominant paint brand across the UK and Australia, Dulux has shaped how millions think about colour in the home. Their Heritage range — a tightly curated collection of complex, historically-informed shades — competes directly with Farrow & Ball at a fraction of the price, making it the designer's pragmatic choice for projects where budget matters but palette integrity cannot slip. The annual Dulux Colour of the Year announcement moves the entire decorating market, influencing everything from furniture upholstery to graphic design trends. Across their Easycare, Trade, and Heritage lines, Dulux offers an unusually broad spectrum from utilitarian to aspirational, which is why their colour codes appear as frequently in architectural specifications as they do on weekend shopping lists.

Paletter is not affiliated with Dulux. Color values are approximate digital representations.