Ruby Red

Name: Ruby Red
Brand: Behr

120D-7 / Behr

#701C52

A rich purple that balances warmth and mystery. Elevates bedrooms and reading nooks with artistic flair.

Spec Sheet

Hex#701C52

RGB112, 28, 82

HSL321°, 60%, 27%

On White 10.62:1 AAA

On Black 1.98:1 Fail

For AI Tools

Copy this snippet and paste it into any AI tool

Use these colors for all components:

Background: #F6F4F5
Text: #2D1525
Accent: #701C52
Support: #598869
Neutral: #C5B4B7

Rules:
- Use Background for surfaces and canvas
- Use Ink for body text and icons
- Never use Accent as body text — contrast is too low
- Maintain 4.5:1 minimum contrast for normal text

Learn more about AI Palette

Design System from Ruby Red Palettes are free. Exports aren't.

#F6F4F5 background RGB 246 244 245

#2D1525 ink RGB 45 21 37

#701C52 accent RGB 112 28 82

#598869 support RGB 89 136 105

#C5B4B7 neutral RGB 197 180 183

Processed in 0ms

CSS Variables

:root {
  --palette-background: #F6F4F5;
  --palette-ink: #2D1525;
  --palette-accent: #701C52;
  --palette-support: #598869;
  --palette-neutral: #C5B4B7;
}

Tailwind Config

{
  "palette-background": "#F6F4F5",
  "palette-ink": "#2D1525",
  "palette-accent": "#701C52",
  "palette-support": "#598869",
  "palette-neutral": "#C5B4B7"
}

Pro Exports Pro

Unlock for £4/month

Build a design system around Ruby Red.