Proper Purple

Name: Proper Purple
Brand: Behr

P570-7 / Behr

#3B2F8C

A deep, rich blue with composed depth. Evokes sky, sea, and serenity across virtually any room.

Spec Sheet

Hex#3B2F8C

RGB59, 47, 140

HSL248°, 50%, 37%

On White 10.65:1 AAA

On Black 1.97:1 Fail

For AI Tools

Copy this snippet and paste it into any AI tool

Use these colors for all components:

Background: #E8E7EF
Text: #1F1B3C
Accent: #3B2F8C
Support: #A8B361
Neutral: #BFB5C5

Rules:
- Use Background for surfaces and canvas
- Use Ink for body text and icons
- Never use Accent as body text — contrast is too low
- Maintain 4.5:1 minimum contrast for normal text

Learn more about AI Palette

Design System from Proper Purple Palettes are free. Exports aren't.

#E8E7EF background RGB 232 231 239

#1F1B3C ink RGB 31 27 60

#3B2F8C accent RGB 59 47 140

#A8B361 support RGB 168 179 97

#BFB5C5 neutral RGB 191 181 197

Processed in 0ms

CSS Variables

:root {
  --palette-background: #E8E7EF;
  --palette-ink: #1F1B3C;
  --palette-accent: #3B2F8C;
  --palette-support: #A8B361;
  --palette-neutral: #BFB5C5;
}

Tailwind Config

{
  "palette-background": "#E8E7EF",
  "palette-ink": "#1F1B3C",
  "palette-accent": "#3B2F8C",
  "palette-support": "#A8B361",
  "palette-neutral": "#BFB5C5"
}

Pro Exports Pro

Unlock for £4/month

Build a design system around Proper Purple.