July Ruby

Name: July Ruby
Brand: Behr

BIC-51 / Behr

#661F54

A dark, rich purple with creative presence. Adds sophistication and personality to feature walls and private spaces.

Spec Sheet

Hex#661F54

RGB102, 31, 84

HSL315°, 53%, 26%

On White 11.12:1 AAA

On Black 1.89:1 Fail

For AI Tools

Copy this snippet and paste it into any AI tool

Use these colors for all components:

Background: #F4F0F3
Text: #3B1B33
Accent: #661F54
Support: #67C17D
Neutral: #C9BABE

Rules:
- Use Background for surfaces and canvas
- Use Ink for body text and icons
- Never use Accent as body text — contrast is too low
- Maintain 4.5:1 minimum contrast for normal text

Learn more about AI Palette

Design System from July Ruby Palettes are free. Exports aren't.

#F4F0F3 background RGB 244 240 243

#3B1B33 ink RGB 59 27 51

#661F54 accent RGB 102 31 84

#67C17D support RGB 103 193 125

#C9BABE neutral RGB 201 186 190

Processed in 0ms

CSS Variables

:root {
  --palette-background: #F4F0F3;
  --palette-ink: #3B1B33;
  --palette-accent: #661F54;
  --palette-support: #67C17D;
  --palette-neutral: #C9BABE;
}

Tailwind Config

{
  "palette-background": "#F4F0F3",
  "palette-ink": "#3B1B33",
  "palette-accent": "#661F54",
  "palette-support": "#67C17D",
  "palette-neutral": "#C9BABE"
}

Pro Exports Pro

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