Berry Jam

Name: Berry Jam
Brand: Behr

640B-7 / Behr

#4940B6

A deep, rich blue with composed depth. Evokes sky, sea, and serenity across virtually any room.

Spec Sheet

Hex#4940B6

RGB73, 64, 182

HSL245°, 48%, 48%

On White 7.8:1 AAA

On Black 2.69:1 Fail

For AI Tools

Copy this snippet and paste it into any AI tool

Use these colors for all components:

Background: #EEEDF2
Text: #13121C
Accent: #4940B6
Support: #A8AF55
Neutral: #BEB3C7

Rules:
- Use Background for surfaces and canvas
- Use Ink for body text and icons
- Never use Accent as body text — contrast is too low
- Maintain 4.5:1 minimum contrast for normal text

Learn more about AI Palette

Design System from Berry Jam Palettes are free. Exports aren't.

#EEEDF2 background RGB 238 237 242

#13121C ink RGB 19 18 28

#4940B6 accent RGB 73 64 182

#A8AF55 support RGB 168 175 85

#BEB3C7 neutral RGB 190 179 199

Processed in 0ms

CSS Variables

:root {
  --palette-background: #EEEDF2;
  --palette-ink: #13121C;
  --palette-accent: #4940B6;
  --palette-support: #A8AF55;
  --palette-neutral: #BEB3C7;
}

Tailwind Config

{
  "palette-background": "#EEEDF2",
  "palette-ink": "#13121C",
  "palette-accent": "#4940B6",
  "palette-support": "#A8AF55",
  "palette-neutral": "#BEB3C7"
}

Pro Exports Pro

Unlock for £4/month

Build a design system around Berry Jam.