Primer Red

Name: Primer Red
Brand: Annie Sloan

CP-040 / Annie Sloan

#854C43

A deep, warm, oxide red inspired by traditional metal primer and the red earths of classical antiquity. Rich and grounding, it evokes Pompeian frescoes and old barns.

Spec Sheet

Hex#854C43

RGB133, 76, 67

HSL8°, 33%, 39%

On White 6.75:1 AA

On Black 3.11:1 AA Large

For AI Tools

Copy this snippet and paste it into any AI tool

Use these colors for all components:

Background: #EBE6E6
Text: #1E1210
Accent: #854C43
Support: #46828B
Neutral: #D9D1C4

Rules:
- Use Background for surfaces and canvas
- Use Ink for body text and icons
- Never use Accent as body text — contrast is too low
- Maintain 4.5:1 minimum contrast for normal text

Learn more about AI Palette

Design System from Primer Red Palettes are free. Exports aren't.

#EBE6E6 background RGB 235 230 230

#1E1210 ink RGB 30 18 16

#854C43 accent RGB 133 76 67

#46828B support RGB 70 130 139

#D9D1C4 neutral RGB 217 209 196

Processed in 0ms

CSS Variables

:root {
  --palette-background: #EBE6E6;
  --palette-ink: #1E1210;
  --palette-accent: #854C43;
  --palette-support: #46828B;
  --palette-neutral: #D9D1C4;
}

Tailwind Config

{
  "palette-background": "#EBE6E6",
  "palette-ink": "#1E1210",
  "palette-accent": "#854C43",
  "palette-support": "#46828B",
  "palette-neutral": "#D9D1C4"
}

Pro Exports Pro

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Build a design system around Primer Red.