Ten Principles of Good Design by Cees W. de Jong

Ten Principles of Good Design

Cees W. de Jong / 2017

A visual exploration of Rams' famous ten principles through photography of his iconic products. Clinical white space with warm orange details echoes the Braun design language that shaped modern minimalism.

industrial-designmodernismphilosophy

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#FFFFFF background RGB 255 255 255
#2B2B2B ink RGB 43 43 43
#FF5722 accent RGB 255 87 34
#9E9E9E support RGB 158 158 158
#EEEEEE neutral RGB 238 238 238
Processed in 0ms

CSS Variables

:root {
  --palette-background: #FFFFFF;
  --palette-ink: #2B2B2B;
  --palette-accent: #FF5722;
  --palette-support: #9E9E9E;
  --palette-neutral: #EEEEEE;
}

Tailwind Config

{
  "palette-background": "#FFFFFF",
  "palette-ink": "#2B2B2B",
  "palette-accent": "#FF5722",
  "palette-support": "#9E9E9E",
  "palette-neutral": "#EEEEEE"
}

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Warm Monochrome Ramp

PAPER 100
WARM 200
WARM 300
WARM 400
WARM 500
WARM 600
INK 900

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