A Designer's Art by Paul Rand

A Designer's Art

Paul Rand / 1985

Paul Rand's manifesto on design thinking, filled with the bold primary colours and geometric forms that defined corporate America. Red, blue, and yellow against cream — pure Rand.

graphic-designmodernismbranding

Extracted Palette Palettes are free. Exports aren't.

#F5F0E1 background RGB 245 240 225
#1C1C1C ink RGB 28 28 28
#D32F2F accent RGB 211 47 47
#1565C0 support RGB 21 101 192
#FBC02D neutral RGB 251 192 45
Processed in 0ms

CSS Variables

:root {
  --palette-background: #F5F0E1;
  --palette-ink: #1C1C1C;
  --palette-accent: #D32F2F;
  --palette-support: #1565C0;
  --palette-neutral: #FBC02D;
}

Tailwind Config

{
  "palette-background": "#F5F0E1",
  "palette-ink": "#1C1C1C",
  "palette-accent": "#D32F2F",
  "palette-support": "#1565C0",
  "palette-neutral": "#FBC02D"
}

Pro Exports Pro

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AI-ready Export this palette as COLORS.md for Claude, Cursor, and Windsurf.

Warm Monochrome Ramp

PAPER 100
WARM 200
WARM 300
WARM 400
WARM 500
WARM 600
INK 900

Your turn. Extract your own.